Let's start here, with your brand mission.
The boutique creative practice where inclusive storytelling meets brand strategy and creative direction
This past year, I launched Fem Renaissance, my feminist journalism podcast exploring women’s lives and identities—their courage to challenge systems and norms, their autonomy to resist social pressure and cultural expectations, and their drive to aspire toward change and leadership that shape our world.
What began as a platform to amplify voices has evolved into a space where I craft modern narratives with clarity, purpose, and power.
Meanwhile, over the past two years since my daughter was born, something unexpected happened.
Two former UN colleagues—one man, one woman—reached out and asked for support in shaping their next-chapter identities: how to translate decades of multilateral experience into a personal brand, a voice, and a direction true to their purpose.
Those exchanges reminded me of something essential:
Inclusive, creative storytelling is not only my medium, but my method.
And so, by request (and a gentle nudge from the universe), I’m stepping into a new chapter:
🌙 My boutique creative practice — MoonTing Studio — is officially live.
Before I share more, a note on my name—because names carry stories too.
Some of you know me as Mengting Li (or in Chinese name order: Li Mengting).
But not everyone knows the meaning behind it.
First off, “Meng / 梦” isn’t pronounced “men” or “main.” Across Chinese-speaking regions, it’s romanised differently—
in Taiwan, often Mong,
in Cantonese-speaking regions, Mung or Moong,
just as my family name Li is often written Lee outside mainland China.
But regardless of spelling, 梦 in all languages (Chinese, Japanese, Korean) always means: Dream.
As I began shaping the identity for my creative practice, I wanted a spelling that reflects both the sound and the spirit of the name I carry.
So I chose Moon.
Not only does it sit close phonetically, but it also holds the connotations that intrigue me most:
illumination, imagination, reflection, cycles, clarity, and femininity.
Now, under the same name written anew — Moon Ting Li — I help individuals and purpose-driven organisations:
Articulate Clarity: Define who they are and what they stand for.
Translate Experience: Turn lived expertise into compelling, strategic narratives.
Design Identity: Build credible, human-centred brand identities grounded in values.
Build Influence: Develop high-impact communications across systems, sectors, and cultures.
My Approach: The MoonTing Studio Arc
At MoonTing Studio, everything begins with one belief: your story deserves to be seen, understood, and remembered — across cultures, platforms, and generations.
To make that possible, I built a unified creative arc:
clarity → identity → visibility → influence → scale.
In a world overflowing with information, meaning only emerges when clarity, design, technology, and digital strategy work together.
That’s why MoonTing Studio integrates five core practices into one seamless arc — transforming identity into influence.
1. Brand Direction: Where Your Story Takes Shape
CLARITY → IDENTITY
Every powerful brand begins with clarity.
I help you uncover who you are, what you stand for, and how you want to be perceived — then translate that understanding into a strategic, culturally fluent personal or corporate brand identity.
This is the foundation.
Your vision becomes direction.
Your lived experience becomes narrative.
Your values become positioning.
2. Visual Design: Where Identity Becomes Emotion
IDENTITY → VISUAL LANGUAGE
Once your brand is defined, we craft a visual language that speaks before words do.
Through intentional art direction, editorial aesthetics, and cross-cultural design sensibility, your visual identity becomes:
recognisable
memorable
emotionally resonant
strategically aligned
This is where clarity meets creativity — and where people begin to feel who you are.
3. Digital Strategy: Where Presence Becomes Power
IDENTITY → VISIBILITY
Your digital world is where your identity meets your audience.
I build intelligent, platform-specific strategies that ensure your message travels, your voice resonates, and your presence compounds over time.
Your digital strategy includes:
platform positioning (LinkedIn, personal website, newsletter, portfolio)
thought-leadership architecture
content systems that build trust
audience growth frameworks
data-informed storytelling decisions
narrative alignment across every touchpoint
This is where visibility becomes intentional — and influence becomes measurable.
4. Website Design: Where Your Presence Takes Form
VISIBILITY → PRESENCE
Your website is your digital home — the place where brand, visuals, and narrative converge into a coherent world.
I build modern, editorial, globally ready websites that:
communicate your story with purpose
showcase your credibility
house your projects, writing, and voice
create a trustworthy impression for partners, clients, and global audiences
Your identity becomes tangible.
Your story becomes accessible.
Your voice becomes anchored.
5. Public Presence Reporting — Where Showing Up Becomes Narrative
PRESENCE → INFLUENCE
Most leaders attend events, speak on panels, and engage publicly.
Few turn those moments into assets.
This is where I bridge the gap.
I accompany you to key engagements and transform your public actions into:
narrative-driven reports
coverage with strategy and context
documentation that strengthens credibility
content for social, website, or portfolio
long-term reputational storytelling
Public moments become public memory.
Your presence becomes influence.
6. Generative AI Creation: Where Your Future Expands
INFLUENCE → SCALE
Once your foundations are built, we scale your presence with intelligent creativity.
Through AI identity design and generative content workflows, we extend your voice, visuals, and narrative across platforms with consistency and intention.
This is not automation.
This is amplification.
Your creativity multiplies.
Your influence expands.
Your brand becomes future-ready.
MoonTing Studio is an expansion of who I have always been—translating complexity into clarity, shaping narratives with purpose and power, and illuminating what is often overlooked.
This is the work I’ve spent my creative career preparing for—across the UN ecosystem, intersectional and inclusive journalism, innovation and sustainability, diversity work, and feminist thought leadership—continuing to tell the stories of mission-driven founders, organisations, and conscious brands with intention and impact.
If you—or someone you know—are navigating a professional transition, shaping a new venture, or seeking clarity in how your story lives in the world, I’d love to hear from you.
Together, we will craft your narratives with clarity, purpose, and power.
📩 Open for collaborations, inquiries, and conversations.
With gratitude,
Moon Ting Li
Founder, MoonTing Studio
Host, Fem Renaissance Podcast