Brand Direction

For leaders and professionals building global influence with clarity, credibility, and cultural fluency.

Dec 05, 2025

Your story is your most powerful asset. But expertise alone doesn’t communicate your value. To step into your next chapter with authority, impact, and purpose, you need a personal brand that reflects who you are—and where you’re going.

At MoonTing Studio, I help you transform who you have been into who you’re becoming.

What I do

I work with mission-driven leaders and professionals to transform lived experience into a personal brand that is:

Authentic — rooted in your real story, values, and experiences
Strategic — aligned with your new direction, ambitions, and audience
Culturally fluent — expressed with clarity across languages, regions, and systems
Influential — crafted to build trust, visibility, and opportunity

How I do it

Articulate Clarity
Define who you are, what you stand for, and how you want to be perceived. We uncover your unique narrative and translate it into a compelling story that resonates across audiences and cultures.

Translate Experience
Turn your career, expertise, and accomplishments into a clear, strategic message. From executive transitions to founder journeys, your lived experience becomes a narrative that opens doors and builds influence.

Design Identity
Create a cohesive personal brand identity—visual, verbal, and digital—that aligns with your values and ambitions. Every touchpoint, from your LinkedIn profile to your portfolio or website, is designed for credibility, consistency, and impact.

Build Influence
Develop high-impact communications and thought leadership across sectors and geographies. Position yourself as a trusted authority, expand your visibility, and amplify your voice on the global stage.

Why this matters

You’ve spent years — sometimes decades — building your expertise. But expertise alone doesn’t communicate your value in the modern landscape.

You need a brand that:

Speaks clearly across cultures and sectors
Positions you where you want to be next
Opens doors to consulting, board roles, speaking opportunities, or new creative pursuits
Tells your story with purpose, clarity, and power

This is more than polishing your LinkedIn.
This is designing your next professional identity — with intention.

Who this is perfect for

Professionals transitioning from international organizations or global institutions
Mission-driven leaders entering public-facing or thought leadership roles
Founders and entrepreneurs creating a cohesive narrative
Anyone seeking a strategic, authentic, and high-impact personal brand

What makes MoonTing Studio different

I bring together:

A journalist’s sensitivity to story
A strategist’s ability to simplify complexity
A global professional’s cross-cultural fluency to ensure your brand resonates internationally
A creative hybrid of analytical depth and artistic sensibility
A feminist lens that centres voice, agency, and equity

Your story is multidimensional. Your brand should be too.

Together, we craft a personal identity that reflects your expertise, amplifies your influence, and positions you for the next chapter with clarity and power.

Who I worked with:

Case Study: Margaret Akullo — Transforming Leadership Experience into a Personal Brand

Client Type: Senior Mentor, Former UN official

Margaret is a mentor with over 30 years of global experience guiding emerging leaders and teams to unlock their potential and create meaningful impact. Her distinguished career spans transformative programs in international development and criminal justice across more than 20 countries in Africa, Asia, Europe, and Latin America, including a leadership trajectory at the United Nations.

Her mission is clear: lead with empathy, inspire change, and empower emerging leaders to turn ideas into tangible outcomes.

I helped Margaret translate her wealth of experience and decades of global leadership into a personal brand that reflected her values, expertise, and impact, and clearly communicate her next-chapter focus through the Mindset-to-Output Mentorship Programme. Together, we built:

A clear and differentiated personal brand narrative that communicates her decades of expertise and her current mentorship focus.
A structured, high-impact programme website for her Mentorship Programme and Leadership Programme.
Messaging and visual identity consistent across platforms, establishing authority and attracting emerging leaders globally.
Visibility of her documented public engagements
A repeatable framework for presenting future programmes, speaking engagements, and consulting offerings with credibility and precision.

Margaret is now positioned as a thought leader and mentor of choice for emerging leaders seeking structured, results-driven guidance, with her story and programme clearly reflecting her values, experience, and impact. Visit www.margaretakullo.com