Moon Ting Li: Brand Storyteller Across Systems, Sectors and Cultures

Moon Ting Li is a senior brand innovator, creative director, digital strategist, feminist journalist and visual designer whose work bridges creative storytelling, gender justice, and media innovation. Her practice spans intersectional and inclusive journalism, digital campaigns, communications strategy, and AI-driven creative direction, unified by a core mission: to illuminate the systems shaping women’s lives and create narratives that inspire cultural transformation.

As the founder of MoonTing Studio, she leads a boutique creative practice focused on concept-driven, culturally intelligent campaigns. Her studio works across brand identity, digital communication, art direction, and experimental AI media—helping organizations and creative brands articulate their values with clarity, aesthetics, and emotional impact.

Her feminist interview podcast, Fem Renaissance, amplifies the stories of women reshaping the worlds of activism, creativity, justice, and policy. She also writes Unframed, an alternative journalism and literary column exploring modern society, global politics, and the quiet power of introspection.

Previously engaged in international relations and media at the United Nations, she integrates global feminist perspectives with creative strategy, offering a rare hybrid of analytical depth and artistic sensibility. Her work is defined by a signature blend of insight and imagination—soft yet sharp, poetic yet precise.

Across journalism, digital design, and creative direction, Moon Ting’s work seeks to create spaces where women’s stories are seen, valued, and culturally centred. Her ongoing mission is to build narratives and systems that allow women to thrive—through clarity, care, creativity, and the fearless pursuit of truth.

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The boutique creative practice where inclusive storytelling meets brand strategy and creative direction

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Brand storyteller across systems, sectors, and cultures crafting modern narratives with clarity, purpose, and power.