shares
United Nations Office on Drugs and Crime
2016 - 2021, Vienna
Brief & idea.
To promote peace, justice and the rule of law worldwide, UNODC launched the Doha Declaration Global Programme in March 2016 and concluded in September 2021. The programme focused on four interrelated components: enhancing quality education for children and youth on the rule of law through its “Education for Justice” (E4J) initiative; strengthening judicial integrity and preventing corruption in the justice system; fostering prisoner rehabilitation and social reintegration; and preventing youth crime through sports.
Result.
I adopted a proactive and innovative approach for designing and delivering the overall communication tools, from digital campaigns to print products and from external outreach to internal training workshops. These efforts not only promoted the technical work of UNODC but also generated extensive impact, which was identified both quantitatively and qualitatively. Some of the figures were included in the final Advocacy Report that I produced for the Office, which provided a glimpse of the outcome between 2016 and 2020: 2.1 million people reached in 190+ countries, 23.6 million web views, 13.2 million social media reach, 980 media mentions in 77 countries, and 200,000+ branded products distributed.
During my assignment, I regularly produced infographic reports on the performance of communication and outreach efforts. This included monthly public information reports, periodic updates on the global programme, and reports on individual events and campaigns.
