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Unitd Nations Office on Drugs and Crime
2016-2021, Vienna
Brief & idea.
Youth face many challenges that make them vulnerable to crime, violence and victimization. Using sports to provide positive experiences and support healthy development in young people, UNODC worked to build important life skills that increased adaptive and positive behaviour among at-risk youth so that they can positively contribute to society.
Training materials
I created a series of brochures, flyers, and promotional products for both digital and physical distribution.
Campaign
I designed the brand “Line Up, Live Up” for this initiative and its print materials including publications and wearables, rolled out social media promotion and human story campaign #ChooseSport – a series of one-minute short videos that profile youth across the world who have gone through a transformation with sports and the trainers who promote this approach.
Choose Sport Season 1: Stories from Brazil
Choose Sport Season 2: Stories from Palestine
Choose Sport Season 2: Stories from South Africa
Choose Sport Season 3: Stories from Kyrgyzstan and Tajikistan
